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Sunday, March 14, 2010

Promoting the fight

After the failed negotiations of Floyd Mayweather under Golden Boy Promotions and Manny Pacquiao of Top Rank, The Mayweather vs Mosley fight was set and is said to blow away all numbers in pay-per-views which Manny Pacquiao has made. The estimated pay-per-view sales will be more than 3 million.

Promoting the Mayweather vs Mosley fight is not as easy as promoting a Manny Pacquiao vs Floyd Mayweather match-up. According to Oscar dela Hoya, this is the boxing match that the world is waiting for. He said it is like promoting the Ali vs Foreman or any other Sugar Ray Leonard fights but the Fans who attended the Press Conference did not boo but didn't react positive too.

Oscar who previously fought both Mosley and Mayweather said that "The two best fighters on the world today are fighting on May 1st, 2010".

The PPV goal needs to be accomplished and Richard Schaefer has partnered with Procter and Gamle, Tecate Beer and De Walt Power Tools to give discounts to the boxing fans. It's one historic strategy in boxing and Golden Boy Promotions still has a lot to do with the Marketing Plan to achieve the hype.

The normal HBO 3-4 episode 24/7 will air one month before the boxing match of Mayweather vs Mosley to boost up the fans sensation to watch the fight.